French label known for its retro-inspired streetwear and signature “Not From Paris Madame” motto.
ORIGIN
France
PRICE TIER
contemporary
Founded in 2014 by two friends from Dijon, Dany Dos Santos and Maxime Schwab, Drôle de Monsieur began without formal design training, fueled by a shared passion for clothing. The brand’s identity is built around its clever motto, “Not From Paris Madame,” which subverts the Paris-centric fashion world and champions talent from beyond the capital. This outsider perspective informs their designs, which blend a modern, minimalist sensibility with nostalgic references to 70s and 90s sportswear. The collections feature relaxed silhouettes, from graphic t-shirts and tracksuits to sophisticated knitwear and outerwear, all defined by a clean aesthetic and comfortable, wearable fabrics.