drowsy

Founded in 2020 by brothers Thom and Rich Hemelryk, Drowsy was born from their personal battles with insomnia while running a high-pressure hospitality business. They pivoted entirely, creating a brand dedicated to the philosophy that “beauty begins with sleep.” Drowsy’s hero product is its cult-favorite, oversized sleep mask, crafted from 22-momme mulberry silk. Designed for total darkness and a comfortable, face-hugging fit, the mask is celebrated for turning sleep into a luxurious, restorative ritual. The brand’s focus on high-quality materials and meticulous craftsmanship extends to its other products, which include silk pillowcases, scrunchies, and sleep-enhancing aromatherapy sprays.

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