A 'clean-clinical' skincare brand known for its ingredient-elimination philosophy and brightly-packaged, biocompatible formulas for resetting skin.
ORIGIN
USA
PRICE TIER
luxury
Launched with its first products in 2013 by founder Tiffany Masterson, a Houston-based mother of four searching for solutions to her own skin issues, Drunk Elephant disrupted the beauty industry with its 'clean-clinical' philosophy. The brand’s core principle is the avoidance of what it calls the “Suspicious 6”—six ingredients (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS) believed to be the root of many skin problems. This ingredient-elimination approach is designed to allow the skin to reset to a healthy, balanced state. Drunk Elephant is known for its high-performance, biocompatible products, which feature both effective natural and synthetic ingredients at skin-friendly pH levels.