A California-born salon concept specializing in blowouts, which expanded into a popular line of signature hair styling products and tools.
ORIGIN
USA
PRICE TIER
premium
Launched in 2010 by former professional stylist Alli Webb, Drybar revolutionized the salon industry with its simple, accessible concept: “No cuts. No color. Just blowouts.” Webb, who had previously run a mobile blow-dry business in Los Angeles, identified a market gap between overpriced salon styling and inconsistent discount chains. The first location in Brentwood, California, was an immediate success, built on providing a fun, confidence-boosting experience modeled after a bar, where clients choose styles named after cocktails like the “Mai Tai” or “Manhattan.”