New York-based streetwear brand using a conceptual financial firm to create satirical, pop-culture-informed graphic apparel.
ORIGIN
USA
PRICE TIER
contemporary
DTF.NYC, also known as Dutch Tulip Financial, is a disruptive streetwear brand based in Brooklyn, New York, founded by Moon Park. Operating under the guise of a fictional financial firm, the brand uses clothing as a medium for layered social and political commentary. Its name is a reference to the 1637 Dutch tulip mania, the first recorded speculative bubble, which the brand uses to critique extreme capitalism and the volatility of modern hype culture. Park, who was influenced by the work of Virgil Abloh, views the T-shirt as a canvas for art and cultural critique.