American-made grooming brand known for its military-inspired, large-format soaps and functional, no-nonsense personal care products.
ORIGIN
USA
PRICE TIER
premium
Launched in 2011, Duke Cannon is a Minneapolis-based men’s grooming brand built on the values of hard work, patriotism, and humor. The brand was founded by former PepsiCo marketers Anthony Albanese and Sam Swartz, who saw a gap in the market for grooming goods that weren't targeted at teenagers or overly serious. The cornerstone of the brand is its military-inspired heritage, most notably its signature “Big Ass Brick of Soap,” a hefty 10-ounce bar modeled after the soap issued to G.I.s during the Korean War and produced in the same family-owned American plant that was a primary military supplier of that era.