American trail running brand offering functional, Western-inspired apparel designed for the raw, analog outdoor experience.
ORIGIN
United States
PRICE TIER
premium
Founded in 2024 by Zach Colby, Dust is an emerging American trail running brand born out of the landscapes and culture of the American West. Rooted in a desire to celebrate the raw, analog experience of the trail, the brand distances itself from the hyper-technical, urban-leaning aesthetics that dominate the modern running market. Instead, Dust embraces an irreverent, design-driven approach that reflects the grit of the desert and the mountains.