dyson

Dyson was founded in the UK by James Dyson after he grew frustrated with the diminishing performance of conventional vacuum cleaners. Following 5,127 prototypes, he launched the first bagless vacuum cleaner in 1993, which used cyclonic separation to maintain powerful, consistent suction. This engineering-first, problem-solving approach defines the brand’s identity. What began with vacuums has expanded into a global technology enterprise recognized for its distinct design language, where the function of the internal mechanics dictates the aesthetic.

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