A science-backed skincare brand creating targeted, clinically-tested formulas for women with melanin-rich skin.
ORIGIN
USA
PRICE TIER
premium
Founded by former Google colleagues Marie Kouadio Amouzame and Alice Lin Glover, EADEM launched in 2020 to address a void in the beauty market for women of color. The brand’s philosophy, “Smart Melanin Beauty,” merges heritage botanicals with advanced clinical research to create products that are both gentle and effective. EADEM’s debut product, the Milk Marvel Dark Spot Serum, quickly gained a cult following for its ability to treat hyperpigmentation without lightening the surrounding skin, using ingredients like amber algae, niacinamide, and vitamin C.