eb denim

Founded by Elena Bonvicini in 2016 from a high school locker-room hustle, EB Denim began with a passion for upcycling. Bonvicini, who started her journey thrifting with her grandmother, transformed vintage Levi's 501s into unique, reconstructed pieces that quickly gained a cult following. Today, the Los Angeles-based brand has evolved from its one-of-a-kind origins into a full ready-to-wear label, offering everything from its signature reworked jeans to dresses, outerwear, and tops. While expanding its collection, the brand maintains its core practice of local, ethical production, with all garments designed and produced in downtown LA.

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