British mental-health-first brand offering gender-neutral, luxury casualwear with oversized, cocooning silhouettes made in Italy.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded by fashion industry veteran Simon Whitehouse during the pandemic, EBIT (Enjoy Being in Transition) is a brand with a mission to foster dialogue around mental health. The label debuted its first collection for Spring/Summer 2024, positioning itself as a “mental health first” entity in the fashion world. The brand’s name cleverly re-appropriates the financial acronym for ‘Earnings Before Interest and Taxes’ into a mantra for personal growth and change. The aesthetic is defined by gender-neutral, luxury casualwear, featuring protective, cocoon-like oversized silhouettes. All garments are produced in Italy from organic fabrics, reflecting a commitment to quality and mindful consumption.