ebit

Founded by fashion industry veteran Simon Whitehouse during the pandemic, EBIT (Enjoy Being in Transition) is a brand with a mission to foster dialogue around mental health. The label debuted its first collection for Spring/Summer 2024, positioning itself as a “mental health first” entity in the fashion world. The brand’s name cleverly re-appropriates the financial acronym for ‘Earnings Before Interest and Taxes’ into a mantra for personal growth and change. The aesthetic is defined by gender-neutral, luxury casualwear, featuring protective, cocoon-like oversized silhouettes. All garments are produced in Italy from organic fabrics, reflecting a commitment to quality and mindful consumption.

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