ecoday

Founded in 2021 by Ruru and Vania, ECODAY is an independent Chinese designer label rooted in the concept of 'Eco Fashion.' With Ruru, a Central Saint Martins graduate, leading design, the brand focuses on creating whimsical, cruelty-free accessories that balance avant-garde aesthetics with accessible pricing. ECODAY is defined by its playful, Y2K-inspired silhouettes, including star-shaped shoulder bags, woven totes, and ballet flats crafted entirely from vegan materials.

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