ecotools

Founded in 2007 by sisters Stacey Bingaman and Jenny Ball, EcoTools is an American beauty brand that helped pioneer the mainstream market for sustainable cosmetic accessories. Emerging during the early rise of wellness culture, the brand was built on the premise that high-quality beauty tools could be both affordable and environmentally responsible. EcoTools is best known for its signature makeup brushes, which feature renewable bamboo handles, recycled aluminum ferrules, and soft, cruelty-free synthetic bristles.

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