eddy

Founded in 2022 by fashion industry veteran Megan Eddings Feely—who leveraged her background scaling apparel brands to launch her own vision—Eddy is a San Francisco-based womenswear label rooted in elevated California bohemia. The brand was born serendipitously when Feely designed custom, globally-inspired dresses for her own wedding party using textiles sourced from India and London. Today, Eddy is defined by its bold, feminine silhouettes, vibrant floral prints, and signature whimsical details like hand-beadwork and fringe. The brand’s core offerings center on transformative, heirloom-quality dresses and soft separates that blend a tomboy edge with unapologetic girliness. Produced in small, intentional batches, Eddy champions artisanal craftsmanship by partnering with female-owned factories and NGOs in India to execute its intricate embroidery.

See more