eden

Founded in 1988 by French international rugby players, including Franck Mesnel and Éric Blanc, Eden Park translates the spirit of the sport into a premium ready-to-wear label. The brand’s name and its irreverent pink bow tie logo are rooted in rugby history, specifically the 1987 World Cup final at New Zealand's Eden Park stadium, where the founders wore the ties in a display of unconventional flair. This blend of authentic heritage and Parisian chic defines the brand’s identity.

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