eden
French premium house founded by rugby players, known for its rugby-inspired style and signature pink bow tie logo.
ORIGIN
France
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 1988 by French international rugby players, including Franck Mesnel and Éric Blanc, Eden Park translates the spirit of the sport into a premium ready-to-wear label. The brand’s name and its irreverent pink bow tie logo are rooted in rugby history, specifically the 1987 World Cup final at New Zealand's Eden Park stadium, where the founders wore the ties in a display of unconventional flair. This blend of authentic heritage and Parisian chic defines the brand’s identity.
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Eden Park launches men's, women's capsule collection with Adidas
A notable cross-industry collaboration featuring a 17-piece capsule collection and a special edition Predator Rugby boot, blending Eden Park's 'French flair' with Adidas's performance heritage.
Leicester Tigers extend Eden Park partnership
Premiership Rugby side Leicester Tigers renews its formal wear partnership with Eden Park for the 2025/26 season, continuing the brand's long-standing connection to the sport.
Eden Park, New Zealand’s national stadium, to collaborate with clothing brand Eden Park Paris
A landmark cultural collaboration uniting the iconic New Zealand rugby fortress with Franck Mesnel's Parisian fashion label, bridging the brand's namesake heritage with its modern lifestyle positioning.
French rugby legend Franck Mesnel fashions new career
An in-depth profile of founder Franck Mesnel, detailing the transition from the 'Showbizz' backline of Racing Club de Paris to building a global premium fashion brand defined by the iconic pink bow tie.