éditions m.r.

Founded in Paris in 2009 by philosophy students Rémi de Laquintane and Mathieu de Ménonville, Éditions M.R. was a menswear brand celebrated for its nonchalant Parisian elegance. Originally launched as Melinda Gloss, the brand was renamed in 2016 to better reflect its masculine focus, a move that resonated with its international audience, particularly in Asia. The collections featured a sober, intellectual style with clean lines and a focus on high-quality fabrics from Europe and Japan, with manufacturing in Portugal, France, and Italy. It targeted a cultured man, from his twenties to his fifties, who appreciated a look that was both refined and effortlessly rugged. Known for its well-positioned coats, tailored jackets, and knitwear, the brand cultivated a loyal following. In 2019, Louis Wong, formerly of A.P.C., was appointed creative director; however, after 12 years of operation, the brand ceased its activities in 2021.