Pioneering ethical luxury brand known for its 'trade not aid' mission and modern African-inspired craftsmanship.
ORIGIN
Ireland
PRICE TIER
luxury
Founded in 2005 by Ali Hewson and Bono, EDUN was a pioneering force in ethical luxury fashion, established with the mission to promote trade in Africa rather than aid. The brand sought to build long-term, sustainable growth opportunities by sourcing production across the continent, from Tunisia to Kenya and Madagascar. For over a decade, EDUN operated as a high-end label that blended a modern, urban aesthetic with artisanal African craftsmanship, featuring signature elements like metalwork handles made in Kenya and textiles woven by local artisans.