Luxury beauty brand known for its curated collection of timeless cosmetics and a refined, "less is more" approach to beauty.
ORIGIN
USA
PRICE TIER
luxury
Edward Bess launched his eponymous beauty line in 2006, translating his experience as a model into a tightly-edited collection of universally flattering cosmetics. Debuting at Bergdorf Goodman at just 20 years old, the former theater student introduced his vision with the “Lip Wardrobe,” a set of ten timeless lip colors designed to enhance natural beauty rather than follow fleeting trends. The brand’s philosophy is rooted in a “less is more” approach, focusing on sophisticated, wearable shades and luxurious, easy-to-use formulas. The collection has since expanded from its initial lip offering to include a full range of makeup for face and eyes, as well as the Black Sea skincare line, hair care, and fragrances developed with master perfumer Carlos Benaïm. Known for its creamy lipsticks, luminous powders, and refined aesthetic, the brand has cultivated a loyal following. It gained early recognition when a travel palette was named one of Oprah’s Favorite Things in 2011, cementing its status among those who appreciate an elegant, pared-down style.