New York-based jewelry house known for its vibrant gemstone designs and signature panther motif.
ORIGIN
USA
PRICE TIER
premium
Founded in 1979 by Effy Hematian, a professionally trained engineer, EFFY Jewelry is a family-run business based in New York City. The brand built its reputation on a foundation of meticulous, in-house craftsmanship, using a traditional lost-wax casting process to create its distinctive pieces. All jewelry is designed and manufactured in the U.S., a point of pride for the company. EFFY is celebrated for its bold and colorful approach, earning the founder the nickname “King of Color.” The designs often draw from nature, with the panther becoming the brand’s most recognizable and iconic motif, featured prominently in its Signature collection.