New York-based fine jewelry brand known for its vibrant gemstones, panther motifs, and cruise ship boutiques.
ORIGIN
United States
PRICE TIER
premium
Founded in 1979 by engineer-turned-designer Effy Hematian in New York City, Effy Jewelry has grown into a prominent fine jewelry brand recognized for its vibrant use of color and bold motifs. Hematian’s background in engineering directly informs the brand's meticulous approach to craftsmanship and structural design. The brand is best known for its Signature Collection, which features a distinctive panther motif that serves as a symbol of power and elegance. Effy’s core product lines encompass a wide array of rings, earrings, bracelets, and necklaces, often characterized by brilliant diamonds and richly colored gemstones like sapphires, rubies, and emeralds set in 14-karat gold.