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egard

American watch microbrand known for its intricate, layered-dial timepieces and storytelling-driven approach to design.

ORIGIN

United States

PRICE TIER

affordable

Egard Watch Company was founded in 2012 by former Hollywood filmmaker Ilan Srulovicz as a tribute to his father, Peter. Rooted in the belief that timepieces should be personal expressions rather than mere instruments, the American microbrand has built a reputation for its intricate, layered-dial designs and bold, sculptural cases. Egard’s core collections feature unique elements like open-heart dials, skeletonized movements, and heavily engraved cases, appealing to collectors who favor statement-making aesthetics over traditional minimalism.

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