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egg

London-based boutique known for its minimalist, artisanal clothing and timeless, oversized silhouettes crafted from natural fabrics.

ORIGIN

United Kingdom

PRICE TIER

luxury

Founded in 1994 by Maureen Doherty in a converted dairy in London's Belgravia, Egg Trading is a quiet force in the slow fashion movement. Doherty, a former right-hand woman to Issey Miyake, established the brand as an antidote to the relentless pace of the traditional fashion cycle, prioritizing enduring design over seasonal trends. The brand's aesthetic is rooted in utilitarianism and artisanal craftsmanship, drawing inspiration from workwear and traditional uniforms.

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