Mindfully luxurious beauty brand by Camila Coelho, known for its clean, Brazilian-inspired ingredients and effortless essentials.
ORIGIN
USA
PRICE TIER
premium
Founded in 2020 by global entrepreneur and influencer Camila Coelho, Elaluz is a beauty brand centered on mindful luxury and Brazilian-inspired ingredients. The name, meaning “she is light” in Portuguese, reflects its mission to help individuals reveal their inner beauty through a curated collection of essentials. Rooted in Coelho’s upbringing, the brand incorporates potent Brazilian superfoods like Camu Camu, Cacay Oil, and Buriti Fruit Oil into its clean formulas. Elaluz launched with a focused approach, prioritizing versatile “must-have” products for hair, skin, and makeup rather than a full-range catalog.