Venice Beach-born lifestyle brand known for its elevated tie-dye, cozy fabrics, and adventure-inspired activewear.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2014 by Erin Chiamulon and Eric Balfour, Electric & Rose is named after two iconic streets in their home of Venice Beach, California. The brand translates the neighborhood’s blend of beachy and urban spirit into comfortable, versatile activewear and loungewear. Drawing inspiration from a life of activity—from beach yoga and sunset surfs to canyon hikes—the collections are designed and handmade entirely in Los Angeles, supporting local, family-owned businesses.