Los Angeles-based eyewear brand offering a mix of classic and street-inspired designs at an accessible price.
ORIGIN
USA
PRICE TIER
contemporary
Launched in May 2021 by Elisa Johnson, a fashion-business graduate and daughter of Magic Johnson, the eponymous brand fills a niche for high-quality, stylish eyewear that bridges the gap between luxury and accessibility. Based in Los Angeles, the label was born from Johnson’s personal passion for sunglasses as a key accessory and her observation of a market lacking in Black-owned brands offering premium designs without the exclusive price tag. The collections reflect a blend of classic and contemporary perspectives, merging street style influences with timeless silhouettes.