elise

Founded in 2011 by entrepreneur Lưu Nga, Elise is a leading fashion brand in Vietnam. The name, inspired by Beethoven's classic “Für Elise,” reflects the brand's focus on an elegant, premium, and modern style for women. Elise pioneered the “affordable luxury” and fast-fashion models in the Vietnamese market, growing to become a dominant domestic player with over 120 stores nationwide and a base of more than two million customers. The brand offers a wide range of womenswear, from office attire to contemporary designs, and is known for its vertically integrated system of design, manufacturing, and retail.\n\nIn late 2018, Elise was acquired by the Japanese private equity firm Advantage Partners, a move intended to accelerate its growth and solidify its market leadership. The company's success has been recognized with industry accolades, including being named Apparel Retailer of the Year - Vietnam at the 2022 Retail Asia Awards. Through large-scale fashion shows and consistent collection drops, Elise maintains a high-profile presence and continues to define mainstream fashion trends for professional women in Vietnam.