elizabeth taylor

Elizabeth Taylor’s fragrance empire, launched in 1987 in the United States, pioneered the modern celebrity perfume category. Rooted in the late British-American actress’s legendary glamour and love of fine jewelry, the brand debuted with the amber-floral Passion, followed by the historic 1991 release of White Diamonds. Created in partnership with master perfumers, the brand translates Taylor’s opulent lifestyle into accessible, everyday luxury. The core product line is defined by rich, vintage-leaning floral bouquets, heavy aldehydes, and warm, musky bases, appealing to consumers who appreciate classic, powerhouse scents. White Diamonds remains an international bestseller, celebrated for its sparkling white floral notes of tuberose, jasmine, and ylang-ylang.

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