American jewelry brand known for its water-resistant and hypoallergenic pieces designed for everyday wear.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2014 by former celebrity stylist Ellie Vail, the eponymous brand pioneered the concept of water-resistant fashion jewelry. After observing that stainless steel cuticle cutters didn't rust, Vail applied the insight to create a line of durable, hypoallergenic accessories. The brand was born from a hobby on Etsy and has since grown to be featured in major retailers like Nordstrom and Revolve, gaining recognition from publications such as Forbes. The core of the collection consists of gold-plated stainless steel necklaces, bracelets, rings, and earrings that blend classic and trend-forward designs.