New Zealand-based slow fashion label known for its made-to-order, timeless womenswear and mindful production.
ORIGIN
New Zealand
PRICE TIER
contemporary
Founded in 2017 by Ellis Hong in Auckland, New Zealand, Ellis Label is a slow-fashion womenswear brand rooted in mindful production and timeless design. Hong, who grew up around her parents' children's clothing store, launched the label as a direct response to the fast-paced, seasonal trend model she observed while running an online boutique. Operating predominantly on a made-to-order basis, the brand crafts its garments in small batches using local makers and carefully sourced natural or deadstock fabrics.