ellis brooklyn

Founded in 2015 by New York Times beauty columnist Bee Shapiro, Ellis Brooklyn emerged from a personal search for sophisticated, non-toxic fragrances during her pregnancy. The brand, named for her daughter Ellis and its Brooklyn origins, is built on the pillars of clean formulations, sustainable sourcing, and luxurious, complex scents. Shapiro, a former lawyer turned writer, infuses a storyteller’s perspective into the brand, with each fragrance inspired by literature, travel, and personal memories, aiming to capture a modern American experience. The result is a collection of thoughtfully crafted perfumes and body care that bridges the gap between artisanal niche fragrances and accessible clean beauty.

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