British lingerie brand engineering fashion-forward, supportive bras and swimwear specifically for the fuller-figured woman.
ORIGIN
United Kingdom
PRICE TIER
premium
Launched in 2008 by the UK-based Eveden Group, Elomi was created to serve the fuller figure community with lingerie that blends technical support and contemporary design. Rejecting the common practice of simply scaling up smaller patterns, Elomi engineers each piece from the ground up with the needs of a curvy physique in mind, a mission it continues under its parent company, Wacoal Europe. The brand’s signature is its uncompromising fit, providing structure and comfort in cup sizes up to an O cup without sacrificing style.