else

Founded in 2007 by Ela Onur in Istanbul, Else is a contemporary lingerie and loungewear house rooted in the city's rich textile heritage. Growing up in her family's lingerie business, Onur established the brand to bridge the gap between luxurious aesthetics and everyday comfort. The brand operates its own Istanbul atelier, where a team of female artisans meticulously handcrafts each piece, ensuring both exceptional quality and ethical production.

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