UK-based independent fashion brand known for its bold, Y2K-inspired festival wear and vibrant, sequined party pieces.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 2014 by Coventry-born siblings Natalie, Leanne, and Ryan Haynes, Elsie & Fred is a UK-based independent fashion brand rooted in London’s vibrant youth and festival culture. The founders, who began by sourcing and thrifting before designing their own collections, built the brand around empowering, unapologetic self-expression. Elsie & Fred is best known for its bold, Y2K-inspired partywear, featuring signature sequined pieces—like the widely recognized 'La Bamba' shorts—alongside vibrant prints, sheer knits, and playful matching sets.