elsie frieda

Founded in 2018 by former IT consultant Christina Scarsella Harrison, Elsie Frieda is a Richmond, Virginia-based accessories brand built on a foundation of female empowerment and vibrant design. The collection was born after Harrison discovered colorful African Heishi beads, which continue to be a core material in the brand’s handcrafted necklaces, bracelets, and earrings. Named after Harrison’s trailblazing grandmother, the brand’s ethos is rooted in kindness, hard work, and self-expression through a bold, maximalist style. The designs often feature a mix of these vinyl beads with materials like freshwater pearls and gold plating, creating a signature “endless summer” vibe.\n\nElsie Frieda’s collaborative design process involves a team stretching from Virginia to Canada and includes a partnership with women in Ghana, where the Heishi beads are sourced from local markets. This global-local connection is central to the brand's identity. The brand has gained visibility through placements in the popular Netflix series *Outer Banks* and mentions in publications like *Town & Country* and *WWD*. Beyond its aesthetic, Elsie Frieda is committed to philanthropy, having designed special pieces to support causes like Breast Cancer Awareness and Feeding America. The brand encourages its community of “Elsie Girls” to celebrate independence and live colorfully.