Celebrity-driven eyewear brand offering flamboyant, retro-inspired frames that celebrate self-expression and individuality.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 2021 by the legendary British musician, Elton John Eyewear translates the artist’s iconic, flamboyant stage presence into accessible optical and sun frames. Launched initially in partnership with Walmart and Sam’s Club, and later expanding globally with Specsavers, the brand was created to celebrate self-expression and individuality.