Italian luxury label by Elizaveta Yurusheva offering minimalist, cashmere-rich staples defined by timeless elegance.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 2024 by Elizaveta Yurusheva, ELY ELY is a Milan-based luxury label that translates the concept of "quiet luxury" into a wardrobe of tactile, empowering staples. Yurusheva, a former hospitality executive who relocated from Kyiv to Milan, channels a philosophy of "confidence in comfort," creating pieces that serve as a soft armor for the modern woman.