em on holiday
Australian contemporary label known for its nostalgic, vacation-inspired streetwear and colorful, print-heavy resortwear.
ORIGIN
Australia
PRICE TIER
contemporary
Founded in 2017 by Sydney-based designer Emma Mulholland, EM on Holiday (formerly Holiday The Label) was born from a desire to capture the carefree spirit of vacation dressing. The Australian label has built a cult following for its nostalgic, 80s and 90s souvenir-inspired aesthetic, offering a vibrant escape from minimalist fashion. Known for its signature Kokomo pants, playful slogan tees, and colorful matching sets, the brand blends the relaxed ease of streetwear with the joyful prints of resortwear.
Featured Items
Someone On Holiday Cap in Red
$50.00
Thin Stripe Boxer Shorts in Sandy Stripe
$85.00
Board Shorts Happy Hibiscus in Black/Sand
$100.00
Gingham Classic Brief in Red
$100.00
Resort Set Happy Hibiscus in Sand/Black
$205.00
Resort Set in Gingham/Red
$205.00
Attina Tube Top Happy Hibiscus in Butter
$125.00
Hibiscus Island Tank in Black/Pink
$145.00
Someone On Holiday Cap in Red
$50.00
Thin Stripe Boxer Shorts in Sandy Stripe
$85.00
Board Shorts Happy Hibiscus in Black/Sand
$100.00
Gingham Classic Brief in Red
$100.00
Resort Set Happy Hibiscus in Sand/Black
$205.00
Resort Set in Gingham/Red
$205.00
Attina Tube Top Happy Hibiscus in Butter
$125.00
Hibiscus Island Tank in Black/Pink
$145.00