An LA-based brand known for its trend-forward hair accessories, particularly the revival of the claw clip.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2009 by a then-teenager, Julianne Goldmark, Emi Jay began as a solution to a market lacking stylish yet accessible hair accessories. From its origins in Los Angeles, the brand first gained traction with handmade hair ties before orchestrating a major revival of the claw clip in 2019, which cemented its place in the wardrobes of a new generation. Inspired by the effortless, athleisure-driven culture of its native city, Emi Jay's designs are playful and feminine, often seen on style influencers and celebrities like Hailey Bieber and Sofia Richie Grainge.