Italian luxury house known for its kaleidoscopic geometric prints and glamorous, resort-ready sportswear.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 1947 in Florence by Marquis Emilio Pucci, an avid skier and aristocrat whose background directly inspired his revolutionary approach to activewear, Emilio Pucci is synonymous with the glamorous post-war jet-set. The house liberated women from rigid mid-century tailoring by introducing fluid, wrinkle-resistant fabrics like silk stretch jersey and cotton jersey, creating a new paradigm for travel-friendly elegance. Pucci is celebrated globally as the "Prince of Prints," recognized for its kaleidoscopic, geometric patterns that draw from Mediterranean landscapes, Sicilian mosaics, and contemporary art.