A cultural phenomenon known for its vibrant, maximalist fashion and romanticized portrayal of American life in Paris.
ORIGIN
United States
PRICE TIER
luxury
Emily in Paris is an American romantic comedy-drama series created by Darren Star that premiered on Netflix in 2020. The show follows Emily Cooper, a young marketing executive from Chicago, as she relocates to Paris, bringing her American perspective to a French luxury marketing firm. The series has become a significant cultural touchpoint, primarily for its bold and eclectic fashion, which has been curated by famed costume designers Patricia Field and later Marylin Fitoussi. The show's style is characterized by a playful, colorful, and often over-the-top mix of high-end designers like Chanel and Valentino with more accessible brands, driving trends in maximalism and dopamine dressing.