Indian-born womenswear label known for its vibrant graphic prints, vintage-inspired silhouettes, and ethical in-house production.
ORIGIN
India
PRICE TIER
contemporary
Founded in 2017 under the Indian parent company TDF Brands, Emily Lovelock bridges the gap between structured, refined luxury and the vibrant soul of traditional textiles. The brand centers its aesthetic around a fictional muse—the "Emily Girl"—who balances a respect for the past with a curiosity for the future. This philosophy translates into a signature style of "casual luxury," where vintage silhouettes like 1950s shirt dresses and Victorian-style high-neck blouses are reimagined with futuristic graphic prints, bold neon-infused color palettes, and hand-drawn whimsical motifs.