Southern lifestyle brand known for its vibrant, hand-drawn signature prints and joyful, colorful women's apparel.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2012 by graphic designer Emily McCarthy in Savannah, Georgia, the eponymous brand evolved from a custom stationery and gifting studio into a full-fledged women’s apparel and lifestyle label. Rooted in McCarthy’s background in fine arts and vintage lettering, the brand is defined by its vibrant, hand-drawn signature prints and a joyful, unapologetically colorful aesthetic.