Southern lifestyle brand known for its vibrant, hand-drawn signature prints and joyful, colorful women's apparel.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2012 by graphic designer Emily McCarthy in Savannah, Georgia, the eponymous brand evolved from a custom stationery and gifting studio into a full-fledged women’s apparel and lifestyle label. Rooted in McCarthy’s background in fine arts and vintage lettering, the brand is defined by its vibrant, hand-drawn signature prints and a joyful, unapologetically colorful aesthetic.