em...ma

Founded in Frankfurt, Germany, in 2015, Emma – The Sleep Company has rapidly grown into a global leader in the direct-to-consumer sleep market. The brand was established by Dr. Dennis Schmoltzi and Manuel Mueller to simplify the complex process of buying a mattress, focusing on a single, high-quality mattress-in-a-box designed for all sleeper types. Today, its product range has expanded to include hybrid mattresses, smart mattresses, pillows, and bed frames, all developed by its in-house research and development team. Emma’s approach is rooted in sleep science and technology, utilizing materials like its proprietary Airgocell® foam and specialized zoning to provide optimal spinal alignment and pressure relief. The brand is also known for its customer-centric policies, including a generous 100- to 200-night trial period and a 10-year guarantee, which have become industry standards. Emma has received numerous awards for its products across Europe, validating its position as a key innovator in the sleep tech space. While primarily an e-commerce brand, Emma has also expanded its reach through partnerships with over 200 retailers and more than 3,500 physical stores worldwide, blending online convenience with offline accessibility.