Italian resortwear brand born from the iconic Le Sirenuse Hotel in Positano, known for its artisanal prints and breezy silhouettes.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 1993 by Carla Sersale, Emporio Sirenuse translates the effortless elegance of its namesake Positano hotel, Le Sirenuse, into a coveted resortwear and lifestyle collection. The brand emerged from the hotel’s boutique, evolving into a full fashion line in 2013 when designer Viola Parrocchetti, Carla’s niece, joined to lead the creative direction. Drawing on the Sersale family’s rich cultural history and the Amalfi Coast’s enchanting beauty, the collections merge Italian Riviera style with vibrant inspirations from Eastern cultures, a nod to the family's travels and collection of antique textiles.