encre

Founded in 2017 by self-taught artist and musician Charlie Faron, Encré began as a project to translate the permanence of tattoo art onto clothing. The brand’s core concept treats thread like ink and textiles like skin, resulting in a distinctive "Artwear" style. Based in Lyon, France, Encré operates its own embroidery workshop, giving it the freedom to create detailed and often cheeky designs on classic streetwear silhouettes like t-shirts, hoodies, and jackets. The collections are entirely unisex and draw inspiration from fine art, poetry, and playful commentary on modern life.\n\nInitially gaining a cult following through pop-ups and a strong Instagram presence, the brand has expanded its distribution to select department stores in France, including Citadium and Printemps. Beyond apparel, Encré has broadened its creative scope into a lifestyle label, offering homewares such as blankets, pillows, and ceramics that feature its signature embroidered artwork. This evolution reflects Faron's vision of building a global creative house that merges fashion with music and interior design, all while maintaining its made-to-order production model to minimize waste.