energia pura kids

Founded in Italy in 1990 by Alberto Olivetto, Energiapura is a specialized brand dedicated to high-performance ski racing apparel and protection. While the main brand outfits World Cup athletes and national ski teams, the ENERGIA PURA KIDS line translates this professional-grade technology for junior racers, offering technically advanced race suits, protective gear, and outerwear. The design is function-driven, featuring ergonomic fits, bielastic, windproof fabrics, and bold, colorful graphics built for speed and safety. Many of its products, including cut-resistant base layers, are certified by the International Ski Federation (FIS), a testament to their quality and use in professional competition. In recent years, the brand has launched its "Greenergy" initiative, focusing on goals to reduce carbon emissions and using recycled materials, such as plastic bottles, in its garments. The brand also sponsors the "Energiapura Series," a national competition circuit for young Italian skiers, reinforcing its commitment to developing the next generation of athletes.