eos

Founded in 2006 in New York City by Jonathan Teller, Sanjiv Mehra, and Craig Dubitsky, eos (Evolution of Smooth) disrupted the personal care market with its iconic, spherical lip balms. Designed to bring visual and tactile delight to everyday routines, the brand’s pastel-colored, egg-shaped packaging quickly became a cultural phenomenon, heavily favored by millennials and celebrities alike.

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