Israeli beauty brand known for inventing the first electric epilator and accessible at-home hair removal devices.
ORIGIN
Israel
PRICE TIER
affordable
Founded in 1986 in Israel, Epilady revolutionized the beauty industry by introducing the world’s first electric hair remover. Originally developed by two Israeli inventors, the brand's debut device utilized a rotating coil spring to grasp and remove hair from the root, offering a longer-lasting alternative to shaving and a more convenient option than traditional waxing. This breakthrough quickly made Epilady a household name, with the brand becoming synonymous with the epilation category itself.