American accessories designer known for the innovative, packable Squishee® hat that blends functional sun protection with down-to-earth glamour.
ORIGIN
USA
PRICE TIER
luxury
Founded in 1985 by artist-turned-designer Eric Javits, the brand is celebrated for transforming women's headwear into a functional, everyday luxury. After studying sculpture, Javits applied his understanding of form to millinery, quickly gaining a following among international royalty and celebrities. The brand's most significant innovation came in 1995 with the invention of the Squishee® hat. Developed in response to a growing need for sun protection and travel-friendly accessories, this patented, lightweight material can be rolled and packed without losing its shape, a feature that revolutionized the headwear market.