Venice Beach-based label known for its colorful, nostalgic take on American West Coast archetypes.
ORIGIN
USA
PRICE TIER
luxury
Founded in 2018 by multidisciplinary artist and designer Eli Russell Linnetz, ERL captures the sun-drenched, laid-back spirit of its Venice Beach origins. What began as a T-shirt collaboration for Dover Street Market Los Angeles, at the request of Adrian Joffe, organically grew into a full-fledged fashion label celebrated for its cinematic and nostalgic interpretation of American staples. Drawing from the visual language of 90s skate and surf culture, high school memories, and the landscape of California, the brand offers a gender-neutral wardrobe of brightly colored puffer jackets, playful knitwear, graphic tees, and relaxed trousers.